Sell the results, not the nuts and bolts.

Richie Norton
About This Quote

When you show someone the results of your work, they will more likely to believe in what you do. This is called the “salesperson” mentality. When you present your product to someone for the first time, explain every detail. Tell them how it works, how it made money, and what you learned from it.

This is called “the salesperson” mentality. But when you start showing the results to people, focus on the big picture. Show them how their life will be better if they buy your product.

Show them why they should buy your product over the other products similar to it. The salesperson mentality is all about showing people how their life can be improved with something that you are selling. The results mentality is all about convincing people that buying your product will make their lives better in every way possible.

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